What Expenses Should You Incur or Cut Before Selling?
Don’t just trim the fat—know what to keep.
Before selling your business, it’s tempting to slash expenses to make your profit look stronger. But some cuts can backfire. In this video, Kirk Michie explains how buyers view spending—especially around growth investments like marketing, sales team hires, or new tech. He also outlines which expenses signal discipline and which might raise red flags. If you’re planning to sell in the next 12–24 months, this guidance can help you walk the line between smart cost-cutting and value creation.
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